Everyone assumes that marketing through social media is an effortless process but the truth is that it demands a lot of effort. The effort does not mean in terms of tweeting regularly or staying active all time; rather it is valued by the amount of time engaged and the quality of the content shared. It is a process of trial and error and the best-suited mode of communication could be determined only by applying and seeing the outcome. It requires a lot of endurance and brilliant time management skills and has to be regulated on a daily basis.
The response of customers accessing the social marketing zone varies from one platform of business to another. The same variation in the response of customers happens for the online campaigns too. The majority of the industries have proven to be successful in marketing their business via Facebook and Twitter. Retail has been exceptionally successful on Pinterest and Instagram. Pinterest targets beyond the brand. It provides the opportunity to generate one’s own trend set based on the collection of pictures. So this has been the ultimate reason for the online retail business to flourish on Pinterest. A user has the access to view and purchase or just look through the website.